However, all pages must be marked up with structured data to display as Rich Pins. Womp womp.Helpful tools for adding structured data to your contentĪfter your application is approved, you can use Pinterest Rich Pins for any content on your website. So Pinterest doesn’t know to show them our content and offers. (Note: This is also exactly why we do keyword research – rather than just guessing what we think people are searching for! If we guess wrong… we are basically not going to get discovered, because no one – or fewer people – are searching for the keywords we chose. On other platforms, that can serve you well.īut on Pinterest – because it’s a search engine (not social media) – if you use words people aren’t searching for, you’re missing out on opportunities to be found in search. For example, if you want to become known as an expert on dating mindset… you may call yourself a dating mindset coach. On social media, that lingo may actually help you to stand out. Typically, this takes the form of using the kind of “lingo” (or even “jargon!”) that many of us use in our social media marketing. (Don’t do that! I know it’s tempting… but hear me out…) Many online coaches, service providers, course creators, podcasters (you know, my people! 😉 are tempted to include words that describe what they help with … but are not being searched on Pinterest. (Pssst… you can pin this article👇 to your “Pinterest marketing” board! 📌) To help you do this, I’m providing a few examples below!īut first, there’s one more thing to learn… The highest priority keywords should be ones that are the most relevant to what you help with – and commonly searched on Pinterest.Īnd that’s where this comes full circle because… I recommend that you add one or two of those highest-priority keywords to your profile name. Once you have your list, I also teach you to organize and prioritize it. So you make a list of words and phrases that your ideal client (or student or listener) is actually searching for – at the time you’d like her to find your content and offers. We generate a list of keyword phrases that you want to “rank for” on Pinterest.
In my framework (which I teach in my course Pinterest with Purpose ), I teach you to conduct keyword research. It’s a bit of a mystery, but worth a try.)Ģ) 1 to 2 of your highest-priority keywords. Try updating it on mobile if you need more space! Caveat: Sometimes this works, sometimes it doesn’t. (* Pssst… Pro Tip: The device you’re using may affect the number of characters Pinterest will allow you to use in your name. And we want to reserve as many characters as possible for keywords. The reason? The maximum number of characters you can use for your profile name is 30 characters*. Yes – this is an “or.” I want you to choose your name OR your brand name – not both. (Your name) or (Your brand name) + (1 to 2 of your keyword phrases) The formula for the perfect profile name is:
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